CCI Sourcing shuts doors
 

Ad production outsourcing firm CCI Sourcing abruptly ceased operations last week.

“We certainly did not enter this market with this conclusion in mind,” said Stibo A/S Chief Executive Officer Hans Damgaard. “Given the speed of the North American market in adopting offshore ad production, the rate of return on our 18-month investment leaves us no option but to close.”

CCI Sourcing was founded last year by Stibo, which owns CCI Europe, and The Hindu newspaper in India. It had signed up a number of clients in Europe, and just last month picked up its first U.S. newspaper, the Anderson (S.C.) Independent-Mail.

Jeff Rogers, CCI Sourcing’s former vice president of North American sales, told Newspapers & Technology he’s working with the Independent-Mail to find a suitable alternative, but that the paper’s ad requirements will continue to be met while options are being pursued.

CCI Sourcing’s European customers, meantime, will be serviced by  Danish production firm Mindworking, Rogers said.

Newspapers & Technology will have more information about CCI Sourcing’s shutdown in the June issue.