The decision to install Brainworks Software at all ten tronc locations was based on Brainworks' ability to customize an innovated hosted solution that incorporates all aspects of tronc's business requirements and ad production workflow, from inception to final approval, into one ad tracking system, according to a news release from Brainworks. Key to tronc was the ability of Brainworks to incorporate video ad tracking into their client ad proofing process, the release said.
"With the addition of video proofing we wanted to be able to merge video design in with the existing Xpance workflow for print and digital. Now users will be able to mark up changes to a video on a timeline in XpanceNET with no additional training required. Same system, same workflow, now three different creative types," said Jason Harrington, director of operations for Xpance software.
Brainworks Software maintains offices in Sayville, NY, Wichita, KS and Belleville, Ontario, Canada.