Travidia Launches findnsave.com With Their Newspaper Partners to Increase Local Retailer Reach with Online Consumers
Shoppers' Portal Allows Customization of Shopping Lists,
Deal Finding, Coupons and More
(Roseville, CA - December 14th, 2010) -- Travidia, a leading developer of online marketing solutions focused on helping local media companies deepen relationships with retailers and consumers, announced the launch of FindnSave.com today. FindnSave.com enables shoppers to conveniently search for and find the best local deals via a powerful localized bargain discovery engine. Whether its local coupons, daily deals, exclusive discounts or general retailer advertisements shoppers are looking for, FindnSave.com delivers savings quickly and conveniently in a trusted and high-quality environment.
Given current economic conditions, shoppers are increasingly searching for opportunities to save money through discount and coupon savings. A recent Booz & Company study of consumer spending habits revealed 65% of shoppers consider saving to be more important than spending and 55% consider getting the best price to be more important than purchasing the best brand. FindnSave.com was developed with these findings in mind. At FindnSave.com, consumers will find the best prices and savings from local stores as well as top brands.
Through its creative partnerships with local media companies, FindnSave.com is able to position local savings opportunities in the highly desirable and highly trafficked consumer environment associated with newspaper web sites. According to recent comScore data, newspaper web sites in the US attracted more than 102 million unique visitors during the month of September.
"FindnSave bridges the gap between local and national advertisers looking to reach highly localized audiences, newspaper companies looking to extend their offline and online programs and consumers looking for the best bargains and shopping content in their area." explained Rand A. Hutchison, CEO of Travidia. "We're truly in a unique position to capitalize on this opportunity with over 700 newspaper partners and their vast local reach, and a field-tested, customizable advertising platform involving over 10 years of development."
FindnSave launches to date include Sacramento, California in partnership with The Sacramento Bee ((http://findnsave.sacbee.com) and in Kansas City, Missouri in partnership with The Kansas City Star (http://findnsave.kansascity.com). More market launches are expected during the coming weeks.
About Travidia, Inc. Travidia, Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and their local advertisers. Current partners include Advance, Gatehouse, Hearst, Lee Enterprises, The McClatchy Company, E.W. Scripps Company, Journal Register Company, Media General and AH Belo. Travidia, Inc. is a privately held company with corporate offices in the greater Sacramento, CA area, New York and Georgia. For more information, visit http://www.travidia.com or call (530) 343-6400.