RJI’s second Publishers Confidence Index survey polled some 400 publishers. Of them, 69 percent said they are optimistic about the future and only 6 percent said they are not. On a five-point scale ranging from “very optimistic” to “not optimistic at all,” nearly one in four, or 24 percent, identified themselves as very optimistic, according to RJI, while about half or 45 percent, said they were somewhat optimistic.
Further cause for optimism was evident in the halls of the Hyatt Regency Denver at the Colorado Convention Center in mid-March during the Newspaper Association of America’s mediaXchange conference.
Among other events, a panel looking at digital subscriptions three years in offered proof that newspapers are successfully executing plans to make money from their digital content (see the full story on page 32). A concept that seemed so risky five years ago is now a strategy a majority of publishers have put in place to generate revenue.
The most successful plans usually involve some risk taking, and I have no doubt this industry will continue to innovate its way to survival — and ideally, big profits — in 2014 and beyond.