Advance has bought The Ironman Group from Wanda Sports Group. The transaction was first announced in March. Orkila Capital, an equity firm focused on the media, entertainment and consumer sectors, partnered with Advance as a co-investor in the transaction.

The Ironman Group operates a portfolio of events that includes the Ironman Triathlon Series, the Rock ‘n’ Roll Marathon Series, mountain bike races, road cycling events and other races. 

New York-based family company Advance’s portfolio includes Conde Nast, Advance Local, Stage Entertainment, American City Business Journals, Leaders Group, Turnitin, 1010data and POP. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit.

New York-based Orkila Capital was formed in 2013 by Jesse Du Bey and Taylor Storms.