For the second year, The Boston Globe ran its Subscribe Sunday promotion.

The campaign is a push to get people to support local newspapers.

“As you plan your purchases for the big holiday shopping weekend, please consider investing in a strong democracy: Support independent journalism,” says the Globe on its Subscribe Sunday page.

The Globe offered other U.S. newsrooms information and graphics so they could run the program.

In 2019, Globe Business reporter Janelle Nanos had the idea to celebrate Subscribe Sunday amid days like Cyber Monday, Black Friday, Small Business Saturday, and Giving Tuesday.