BuzzFeed put out a one-time print edition on March 6. The paper was available at Union Square, Penn Station and Herald Square in New York City. “Get your BuzzFeed newspaper in NYC today for all the best of the internet without the internet!” read a BuzzFeed tweet on the paper, which was being done for fun, according to BuzzFeed. The stories in the paper were real, however, with the cover story on Momo fan art. The paper’s motto was “Social. Mobile. Recyclable.”

BuzzFeed Editor-in-chief Ben Smith was among those handing out copies in New York, according to NiemanLab.

Some critics on Twitter were unhappy with the promotional move in light of the January layoffs of 15 percent of BuzzFeed's workforce, amounting to more than 220 people. In February employees at BuzzFeed’s news division announced plans to unionize.

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