The Dallas Morning News launched a new website in late August. The site is built to be faster and more reader-friendly by gathering all its news brands in one digital spot, the paper said.

The paper had run DallasNews, GuideLive, SportsDay, SportsDayHS and Al Dia as separate websites. They are now grouped together on the new site.

The new loads three times faster than the old site, the paper said. It’s the fastest news site in Texas, said Mike Orren, chief product officer.

The site's backend was bought from The Washington Post, but its design and appearance were done in house. Orren said the new site also lowers the company's website expenses.

The site's launch will be enhanced with a marketing campaign that stresses the value of journalism done locally, said Dan Sherlock, the paper’s head of digital and brand marketing.

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