ONEcount has unveiled an email marketing engine that’s native to its customer data platform (CDP).
The new tool offers templates out-of-the-box, a full WYSIWYG editor or it can scrape HTML content hosted on a webpage via any CMS, according to the company.
“While most of customers use our integrations with leading email delivery partners like PostUp, Higher Logic, Eloqua or Marketo, we’ve seen interest in having an integrated email platform as part of the ONEcount CDP,” said Sean Fulton, vice president of technology at ONEcount.
The ONEcount team also announced a partnership with 250ok, a deliverability management provider. ONEmail customers can leverage the 250ok network of deliverability tools and specialists, the company said.
ONEcount will continue to support integrations with ESPs including PostUp, Higher Logic, SailThru, Eloqua, Marketo, ExactTarget and others.