Evvnt, an event marketing automation platform, has established a strategic partnership with Site Impact, an email marketing operator for the newspaper industry.

“Consumers love email and we wanted to make it as simple as possible for local event organizers to create and send communications marketing their events to a targeted, opt in audience,” said Richard Green, CEO of Evvnt.

Evvnt is an event marketing automation platform that syndicates events content to multiple event listing sites and calendars as a service.

The new integration now brings email to the forefront of its product offering for events promoters and local venues, the company says.

“Utilizing our email marketing capabilities on Evvnt’s innovative platform expands our ability to connect event organizers with their ideal event-goer,” said Jennifer Gressman, Site Impact’s vice president of operations.

Launched as a full integration, Site Impact’s proprietary technology includes a real-time counts system, order management system and tracking platform, the company says. Site Impact’s database consists of 145 million email records plus 750 selects and filters that help the customer reach a hyper-targeted audience by age, gender, geo, levels of interest and more, according to Site Impact.

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