The Gannett Imaging and Design Center has rebranded to designIQ and has a new look, the USA Today Network reported. The full-service design group, part of the solutions from the USA Today Network, builds creative and website design for local, regional and national advertisers. It also provides creative services to other publishers and media organizations.

The unit uses its propriety tool Grandstand in its creative work, the report said. Using AI and data-informed learning, Grandstand provides designIQ insights into bettering performance for digital ads appearing in the USA Today Network.

The new designIQ brand jibes with LOCALiQ, USA Today Network’s marketing solution set designed to drive improved return on investment, the report said.

Last year, the group provided 1.5 million creatives for USA Today Network clients and external media partners.

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