Gannett Co. has rebranded its business unit USA Today Sports Images to Imagn and expanded its offerings for news and media outlets to include original sports, entertainment and breaking news images from the USA Today Network.

Along with photos from the USA Today Network, specialized images by partner SIPA US are now available on the Imagn licensing platform. Some 1.8 million images per year will be added to the platform, which already houses 600,000 per year from 10,000 sporting events covered by 300 sports photographers nationwide, according to Gannett. 

The agency serves clients with per picture and per project needs across news and media segments. The wire service is subscription based (or flat fee) and offers unlimited images for all editorial purposes across all platforms, with three content subscription options: only sports, only news and entertainment, or combined sports, news, and entertainment. The wire subscription service is best suited for enterprise customers who have high volume content needs and for clients or work teams who desire content delivered via API (application programming interface), Gannett says.

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