GateHouse Media has launched a new, central consumer marketing agency to “drive consumer marketing revenue and develop new and innovative products and experiences,” according to a news release from the company. The agency is led by Denise Robbins, senior vice president Consumer Marketing.

Part of the agency’s role is overseeing subscription acquisition and customer lifecycle management, including deepening reader engagement and customer experience in GateHouse’s largest markets. Later this year, the agency will expand to lead consumer marketing activity for all 144 GateHouse dailies as well as the company’s weekly subscription-based publications, the company says.

“Growing our digital subscription base and serving our existing readers are top priorities for GateHouse,” said Kirk Davis, GateHouse Media CEO. “Denise and her executive team bring years of consumer marketing experience both at GateHouse and at other leading publishers including The New York Times where Denise led consumer marketing and revenue generation for Home Delivery and All Digital Access.”

As the agency evolves, it will play a central role in marketing other consumer-facing products and services including apps, podcasts, specialty newsletters, e-editions and other digital products across the entire enterprise.

“I’m very excited about the opportunity to bring our high-quality, trusted content to even more readers,” said Robbins. “GateHouse has put together a talented team and committed the resources we need to grow our audience across all platforms.”

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