Germany’s Niedermayr is now doing inserting in-house, using the FlexLiner inserting system.

The FlexLiner rounds off the production process for the high-volume printing plant for direct advertising, which has long relied on Muller Martini solutions, according to Switzerland-based Muller Martini.

The company’s existing machines include a sheet-fed offset and four web printing presses.

The inserting solution, which is also used for inserts in inserts, enables the company to help its key customer carry out its marketing strategy, which requires three-shift operation with a high level of flexibility and speed. Niedermayr produces up to three million inserts and some 16 million flyers each week for the discount retailer.

Niedermayr uses the FlexLiner to produce products with 8 to 112 pages, and typically operates the machine at the maximum speed of 30,000 cycles per hour. “Sometimes even the Muller Martini engineers are a little amazed by the volumes we handle,” says Michael Kretschmann, print finishing manager at Niedermayr.

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