Hearst Magazines has partnered with the New Jersey Institute of Technology in an effort to teach its employees more on data, Adweek reports.
Hearst Data University provides teaching to invited employees at different levels.
The program was formed under Mike Smith, Hearst Magazines’ first chief of data. The effort is represents a move by Hearst President Troy Young to have more informed workers, according to Adweek. Under Young, the newsroom has employed data-centric strategies, Adweek says.
The effort started in May with a beta program with 20 people from Hearst Magazines, including from marketing and sales, Adweek says
“There probably won’t be a department that isn’t touched by it,” Smith said. “We want the entirety of our staff to be empowered with the rich data assets and to feel comfortable with the newer tools that are available to access and analyze that data,” he said, according to Adweek.