Hearst Magazines has launched Premium Print, an initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace and enhance the quality of its print products, says Hearst.
The additional investment will improve the product of several Hearst Magazines print properties through new, larger formats, higher-quality paper and improved editorial ratios.
Immediate plans, which build on the enhanced paper quality introduced in Good Housekeeping and House Beautiful earlier this year, include adding up to 10% more editorial pages in Good Housekeeping and additional edit pages and larger trim size to the print editions of Harper’s Bazaar, Elle and Road & Track, effective with the brands’ 2021 issues. The company will also launch a new quarterly publication from Delish next year. Additional product improvements across the portfolio will be made in 2021.
The investment follows the launch of Hearst Magazines’ new membership and metered paywall program recently introduced at Bicycling, Cosmopolitan, Good Housekeeping, Men’s Health, Popular Mechanics, Road & Track, Runner’s World and Women’s Health.
“We are experimenting and making great strides by activating our digital channels to sell products, including print and digital subscriptions,” Hearst Magazines Acting President Debi Chirichella said.