Exchange4Media reports a 40 percent rise in the price of newsprint in recent months, driven in part by the move of China, the world’s largest paper recycler, to ban imports of mixed paper and plastic waste. China has now become a newsprint importer, causing global prices to rise.

"Paper prices have gone up by 15%-18% and are expected to rise more," said Indranil Roy, CEO, Outlook India. "It is and will continue to negatively impact the industry," he told Exchange4Media, adding that GST had also added to publishers' paper costs.

There has been no coordinated group move to respond to the situation, WARC reports. "The print industry as a whole has not taken a call," said I Venkat, director at Eenadu, an Indian daily.

"Individual publications are taking their own measures," he said. "Some are cutting down the pages, some are increasing the retail price, some are increasing ad rates, etc."

Also hurting the newspaper industry is India's government's announcement that there would no longer be mandatory publishing of tender notices in print media.

There has been good news for print media coming out of India. Last year the Audit Bureau of Circulations reported that the average number of copies of print publications had risen by 23.7 million from 2006 to 2016.

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