Lee Enterprises has formed a strategic partnership with Mudd Advertising, an automotive advertising agency.

The partnership leverages a customized version of Lee’s Vision platform, enabling Iowa-based Mudd to support the cross-channel marketing efforts of retail automotive dealers and manufacturers across the United States, says a press release on the endeavor. 

Vision is a proprietary sales enablement and execution software, powered by Lee’s national agency, Amplified Digital.

“Over the 40 years we’ve been in the automotive space we have experienced seismic changes to our industry and the tools needed to get the job done,” said Rob Mudd, Mudd’s chief futurist. “When first introduced to the Lee Vision software, I knew instantly we had found our technology partner for the future. We were proud to unveil the technology last week in Las Vegas at the Digital Dealer Conference & Exposition.”

“This partnership demonstrates the commitment to digital solutions for both organizations,” said Kevin Mowbray, Lee president and chief executive officer.