Legacy.com, provider of online obituary solutions in the U.S., has acquired iPublish Media Solutions, a self-serve platform for placement of obituaries and other announcements in U.S. newspapers.
Legacy.com has been in memorial publishing for two decades, providing technologies and social engagement products to local news organizations.
The acquisition will simplify the process of placing newspaper obituaries and significantly expand access to self-serve publishing tools for funeral homes and consumers, said Legacy.com in a news release.
“Legacy is an open platform that integrates with any and all self-serve solutions deployed by publishers, and we will enthusiastically continue to do so,” says Stopher Bartol, CEO of Legacy.com. “Yet our view is that the iPublish team and technology are the absolute best-in-class.”
IPublish will be run independently by its current leadership and the two companies’ customers will benefit from tighter alignment of their respective platforms, the release said.