McClatchy has rolled out a new subscription tool developed in a collaboration with Google, the company announced. Subscribe with Google "offers a frictionless way to purchase a subscription to any and all of McClatchy's 30 local news sites," the company says. The tool was launched April 24.
"We're grateful to work with Google as an early development partner and excited to see how our collaboration will help McClatchy's brand of independent local journalism reach a wider audience," said Craig Forman, CEO of McClatchy, publisher of the Miami Herald and The Kansas City Star, among other publication in 30 U.S. markets.
"One of our primary motivations for building Subscribe with Google has been to contribute to the sustainability of local journalism. So we're thrilled to have McClatchy, whose newsrooms play such an important civic role in communities across the United States, as our first launch partner," said Jim Albrecht, project management director, Subscribe with Google.
Publishers retain 85 percent to 95 percent of the revenue with an initial subscription purchase through Google, according to Bloomberg.
When a Google user hits a paywall on any McClatchy news site, a subscription box will offer the option to subscribe directly with the local publisher, or with Google.
Separately, Sacramento, California-based McClatchy announced a campaign to boost awareness of the role local journalism plays in society. McClatchy announced that it will begin using the hashtag #ReadLocal on its social media platforms to highlight the work of local reporters.