Since 2008, Connecticut-based MediaBids has been driving print ad revenue to newspaper publishers through a performance-based print advertising program.

August of 2020 was the program’s most successful month ever, generating hundreds of thousands of ad dollars for papers across the country, according to a news release from the company.

Every time a reader makes a qualified phone call, online inquiry or purchase in response to a print ad placed on behalf one of MediaBids’s roster of direct-response advertisers, the publication driving the response earns revenue, says the company.

Each ad has a unique phone number or URL that tracks response specifically to each publisher. Earnings are paid out monthly, says the release.

“We have always believed in the power of newspapers and appreciate the crucial role they play in society — perhaps now more than ever before,” said Jedd Gould, president, MediaBids.