Flip-Pay is delivering paid-for-content strategy for Mediahuis’s Dublin, Ireland-based Independent News & Media subsidiary, a Flip-Pay news release said.

INM is now deploying Flip-Pay across all its titles, according to Henry Minogue, CIO.

The Flip-Pay platform provides subscription services across multiple channels as well as identity management, reporting, billing, payments, advanced analytics and, where required, a complete helpdesk solution to manage customer retention.

Flip-Pay is software-as-a-service (SAAS). Flip-Pay is an Irish technology company based in Dublin. It was established in 2015 by Paul McCarthy-Brain, Martin Horecky and Eoin Gollogley, with investment from Irish financier Dermot Desmond.

Among INM brands are Irish Independent, Sunday Independent, The Herald, Sunday World, Belfast Telegraph, Sunday Life and The Star.