New York Magazine to have digital subscription offering
New York Magazine will have a digital subscription offering starting later this month, the magazine announced.
The offering will involve Vulture, the Cut, Intelligencer, the Strategist, and Grub Street, which produce around 150 stories daily. “The product is conceived as a general-interest magazine applied to digital — short and long stories, serious and funny, highbrow and lowbrow,” according to the magazine.
A new nymag.com homepage will be posted in coordination with the subscription product, to highlight content from around the New York Media network.
New York Media says it has a global audience of 45 million readers per month.
Its latest site is Intelligencer, which started covering politics, tech, and business last month. A new listings product covering the best restaurants and bars in New York City will launch in November.
The cost of the digital subscription will be $5 per month, with a dynamic meter (versus a static paywall based on a set number of articles). Readers will be prompted to subscribe based on a mix of data points and they will be alerted as they near the limit of free articles.
Existing print subscribers will have access to the digital product at no added cost. New digital plus print subscriptions will be $70 per year.
“We’re aiming to separate casual browsers from superfans, and forge a deeper relationship with those fans who are passionate about what we do,” says New York Media CEO Pam Wasserstein.