The News Media Alliance has unveiled a new report for members, "What’s Next – Digital Subscriptions: Progress and Potential on the Path to Consumer-Generated Revenue." The report contains stats on how news publishers are working to drive subscriptions to their digital publications.
The report includes insights from audience and engagement and digital subscriptions leaders at some of the largest news publishers in the country, including Gannett, McClatchy, Trib Total Media and Tribune Interactive. Additional perspectives from experts in reader revenue at the American Press Institute and Mather Economics offer tips for news publishers to improve their digital subscription growth and retention efforts. The report cites 2018 digital subscription stats from major news publications.
“There are clear trends and evidence of news publishers succeeding in converting readers of their digital publications into subscribers,” said Michael MaLoon, News Media Alliance vice president, innovation and communications. “This report highlights what’s working for them, while also looking ahead at what still needs to be done to keep readers happy and ensure that the numbers keep trending upward.”