The News Media Alliance will host its next adXchange event Feb. 24¬–25 at the Embassy Suites Hotel in Fort Lauderdale, Florida. AdXchange offers a cost-and-time-saving opportunity for News Media Alliance news publisher members to have private one-on-one meetings with advertisers and agencies, according to the organization.
The event is typically held semi-annually, first in late February or early March in varying U.S. locations, and again in the fall in Chicago. This event is unique in that the agenda is focused on face-to-face meetings between publishers and advertisers/agencies, the News Media Alliance says.
Meeting space is provided for each advertiser, and the advertisers and news publishers schedule their own meetings. Upon registration, attendees will get a link to their own webpage where they can access the advertiser contact list. Advertisers will also get a link to their own webpage where they may download the news media attendee list. News publisher attendees and advertisers/agencies can mutually reach out to each other via email to set up private meetings.
The News Media Alliance can help to connect people if they are having trouble getting responses, but does not pair up publishers and advertisers/agencies or set meeting schedules, according to the organization.