Newscycle Solutions has undergone a rebrand, changing its name to Naviga. The rebrand includes a new company identity, logo, visual design, website and mission for the provider of software and services for media-rich industries.

With its “Venture Forward” tagline, the name Naviga reinforces a commitment to partnering with global customers to move toward digital expansion and success in rapidly shifting markets, the company says. The rebranding also reflects the company’s recent growth and vision for the future, the company says.

“Over the six years since our company was formed, the industries we serve have evolved dramatically,” said Naviga CEO Scott Roessler. “To keep pace with this transformation, we have also evolved, expanding our solution suite through numerous acquisitions and strategic initiatives. Our new company identity reinforces our continued focus on accelerating progress so our customers can focus on growing their businesses.”

In addition to the rebranding effort, Naviga is also introducing a new operating model centered around customer success and the company’s native digital solutions.

“The move to Naviga is part of a larger digital-first product and customer-centric strategy that positions the company to support the adoption of cloud solutions across broad-based media and financial services markets,” said Denise Warren, Naviga board member and former New York Times and Tribune Publishing executive.

Naviga has headquarters in Bloomington, Minnesota, and regional offices around the world.

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