Parse.ly recently launched real-time analytics for Apple News, augmenting its existing daily Apple News analytics. “Apple News is home to a large and engaged audience, and the stories that audiences are drawn there may be different from what attracts audiences to individual publisher websites,” New York-based Parse.ly said in a news release.

Audience-development teams can analyze trends over long stretches of time in Parse.ly to see what authors, sections or tags resonate with readers in Apple News right now, this week, or several months ago, according to the company.

Publishers can use this information to alter their own website content accordingly, for example, they might adjust their above-the-fold section to draw more, engaged readers into their content that is performing well on Apple News. 

In 2017, Parse.ly became the first service to provide publishers with audience insights from Apple News on a daily basis, according to the company. Since then, a growing group of its publishing clients, including Slate and The Daily Beast, have leveraged this data to understand trends in traffic from Apple News, Parse.ly says.

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