Marketing solutions provider LEAP has been selected by the Pittsburgh Post-Gazette to drive a multi-channel audience strategy.
The Post-Gazette will use LEAP to provide an end-to-end solution designed to improve customer development, retention and value, according to LEAP.
This includes providing a 360-degree customer view and the execution of LEAP’s Customer Lifecycle Marketing curriculum, currently used by 300 news media brands across North America, according to LEAP.
At the heart of LEAP’solutions is the BlueVenn Omnichannel Marketing Hub, designed to deliver analytics and customer journeys that grow, engage and monetize audiences, the company says.
“We are very appreciative of the opportunity to collaborate with the Pittsburgh Post-Gazette,” said Tom Ratkovich, LEAP’s president. “They not only have smart, aggressive leadership, but a very talented marketing and audience team that will maximize the value of the LEAP solution set.”