Pulse Research and revenue development company Advantage Newspaper Consultants have formed an alliance to deliver Pulse Research and Pulse Sales Tools to ANC newspaper partners.

As a part of the agreement, ANC media analysts will use Pulse Sales Tools when they work with newspaper and media partners to develop revenue. This will provide ANC and their partners current shopping intelligence and “the best ways to engage and help customers with the goal of closing more print and digital annual contracts,” said a news release from ANC.

Sammy Papert of Wormhole has represented Pulse for 16 years and was instrumental in finalizing the agreement, said the release. He will serve as point person with ANC and their newspaper partners.

Pulse was founded in 1985 by John Marling.

ANC was founded in 1996 by Timothy O. Dellinger.