The Richmond Times-Dispatch has launched the Virginia Video Network (VVN), a location-based video advertising solution delivered through standalone periodical racks and video displays. Through this new platform, advertisers can market directly to consumers at the point of purchase in high-traffic retail locations, according to the paper.

Virginia Video Network is Virginia’s first digital-out-of-home video marketing solution that combines data and technology together to deliver relevant advertising messages to targeted customers, the paper claims.

With this technology, advertisers are able to target VVN racks in desirable locations based on demographic data. More than 20 display screens are active in retail locations across the Richmond area. GPM Investments and their fas mart convenience stores have partnered with The Times-Dispatch to place 10 screens in their top locations, the paper says.

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