The Salt Lake Tribune has a new hybrid subscription model that lets readers donate money and pay for access to the digital edition at the same time, says the paper.
The system lets subscribers buy basic access to its online offerings for $7.99 a month or $79 for a year, then add a tax-deductible gift to support the paper, if they want.
Monthly supporting subscribers can pay $15 or $25, with the $25 choice providing access to exclusive events, newsletters and other extras. People purchasing a year’s access can increase their subscription to $150, with the same extras.
The basic subscription options are still offered and people can see seven articles free every month, the paper says.
Since the program started, around half of the paper’s new digital subscribers have gone to the new model, said Fraser Nelson, Tribune vice president of philanthropy.