Second Street has bought Niche Media. Niche Media runs events dedicated to helping niche publishers generate new and additional revenue.

“This acquisition further expands Second Street’s role as a disseminator of best practices in media revenue and audience engagement,” says a news release from Second Street on the buy. 

St. Louis-based Second Street is a provider of private-label online audience engagement and interactive content platforms for media companies including contesting, quizzes, ballots, polls, surveys, email, and data profiling. Second Street currently offers numerous resources including the Second Street Lab, Summit, sales workshops, webinars, and playbooks to complement its audience engagement software platform. 

Niche Media will remain its own independent entity. 

Terms of the deal were not disclosed.

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