Hearst’s Seventeen magazine will scrap a regular print schedule and print special stand-alone issues, continuing its “digital-first strategy,” WWD reported, citing a Hearst statement.
The 75-year-old title has four print issues on tap for next year. An issue on prom is the sole one with an announced theme, according to Adweek.
“Continuing the digital-first strategy introduced in 2015, our focus will be on the brand’s two-plus million unique visitors and more than 12 million followers across social media,” WWD quoted a Hearst spokeswoman as saying.
Seventeen has an e-commerce component with revenue that has more than doubled year-over-year, WWD reports.
It’s unknown if or how many employees at Seventeen would face job changes with the moves. Seventeen Editorial Director and Cosmopolitan Editor in Chief of Michele Promaulayko was cut in October. Troy Young became Hearst Magazines president in July and some restructuring followed.