Stratica Advertising and CRM solutions, built by Brainworks, is a browser-based platform that unifies print and digital transactions for media advertising, and had its industry premiere at this year’s 2019 Mega-Conference in Las Vegas.
Stratica Advertising and Stratica CRM are the first two products from the new Stratica software platform. Future products will include Stratica Xpance for print, digital and video ad workflow management and Stratica Audience for subscriber acquisition and management, according to a news release from Brainworks.
Stratica is available through software-as-a-service (SaaS) subscriptions.
“All Stratica modules are browser-based allowing for minimal deployment disruptions, accelerated configuration and training timelines, wide-ranging integration capabilities, automated upgrades and dramatically reduced cost of ownership,” the Brainworks release says.
Brainworks Software has been installed at more than 1,000 publications over the past three decades, according to the company. Brainworks has offices in Sayville, New York, Wichita, Kansas and Belleville, Ontario, Canada.