SugarCRM has bought W-Systems, a CRM and marketing automation solutions and services provider, from Gannett.
New Jersey-based W-Systems, a division of Gannett’s UpCurve, is Sugar’s North America Reseller of the Year in 2020 and one of the company’s largest global implementation partners.
With the acquisition, Sugar is expanding its ability to meet implementation service demand for its time-aware, AI-powered sales, marketing and service software, says a news release from Sugar.
“We are excited to have the team at W-Systems, with their deep expertise and dedication to customer success, join Sugar to help fuel our continued growth in the North America region,” said Craig Charlton, CEO of SugarCRM.
Based in Silicon Valley, SugarCRM is backed by private equity firm Accel-KKR.