The Tampa Bay Times has new newspaper racks that come with 24-inch flat-screen monitors that can stream news and ads. TimesVision is going in at some 50 locations, the paper said.

The monitor streams content in a seven-minute loop and can handle breaking news, the paper says.

Journalists at the paper will be producing videos to play on the monitors, that will run with marketing spots, ads and in-store promos at host locations.

“Our aim is to have hundreds of stores participating in the next few years throughout the Tampa Bay market,” said Conan Gallaty, the Times’ executive vice president and chief digital officer. “TimesVision promotes the stores that sell newspapers, so there’s a great benefit to our retailers.”

Conan Gallaty, the Times’executive vice president and chief digital officer

Newsrooms in Hawaii and Virginia have tried the tech, the paper said. The Times says it’s the first paper in Florida to put such monitors in retail outlets.

The monitors have sensors that can tell when a person goes by or faces the monitor, the paper says. They monitor the time people watch the videos and attempt to identify people’s gender and approximate age. The monitors try by facial expression to read if viewers are happy, mad or don’t care.

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