TownNews has a new service, the TownNews Bracket Challenge. It empowers local media sites — newspapers, TV stations, radio stations, and magazines — “to create digital college basketball bracket contests that turn local sports fans into loyal repeat visitors, driving audience engagement and advertising revenue,” according to TownNews.

“Our goal is to make it easy for our customers to take advantage of the excitement the college basketball tournament generates,” said Brad Ward, CEO of TownNews.

Media organizations using the TownNews Bracket Challenge can generate revenue using a variety of banner positions and contest sponsorship opportunities, the company says. The service integrates with Google Ad Manager for programmatic advertising.

The TownNews Bracket Challenge lets contest participants complete their own brackets, create private leagues, pick against experts from the local community, and follow the latest tournament news and updates from Athlon Sports.

The TownNews Bracket Challenge is a new feature of the company's GamesPerform contesting platform.

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