Tribune Content Agency, a division of Tribune Publishing Company, has entered into a partnership with The Fresh Toast, a mainstream cannabis content company, to provide “reliable cannabis information to the public,” according to Tribune Publishing. Through the partnership, cannabis news and information produced by The Fresh Toast will be made available to more than 600 media and digital information publishers that syndicate content from the Tribune Content Agency.
“We continue to serve readers with topical, engaging information,” said Colin McMahon, chief content officer of Tribune Publishing. “We look forward to collaborating with The French Toast.”
Tribune Content Agency is capitalizing on a growing public interest in marijuana and related products, including cannabidiol (CBD), as well as the medical marijuana movement that has made doctor-supervised cannabis use legal in two-thirds of U.S. states, according to Tribune Publishing.
Launched in New York City in 2016, The Fresh Toast is one of the leading digital information sites for the industry, according to Tribune Publishing.
Earlier this year, Postmedia Network, the company that owns 67 percent of Canada’s media, signed a successful partnership with The Fresh Toast.