Discovery platform Taboola has announced an exclusive three-year partnership with Tribune Publishing Company, bringing the Taboola Feed to Tribune Publishing’s digital audiences. The deal builds on an existing partnership between Taboola and Tribune Publishing with the goal of increasing user engagement and generating revenue across its digital portfolio, according to a release from Taboola.
Under the partnership, Tribune Publishing will launch the Taboola Feed on all digital properties, which include the Chicago Tribune, the Baltimore Sun and the Orlando Sentinel.
Tribune Publishing’s New York Daily News was the first publisher partner to test Taboola Feed on mobile and desktop in May 2017.
Taboola Feed is a vertical-scrolling feed that enables users to access content including articles, in-feed video, app downloads, premium content and more on mobile web and in-app. Similar to how people experience social networks, Taboola Feed encourages audiences to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video and other experiences the user might be interested in discovering next, according to the company.
Taboola is headquartered in New York City.