Recently The Wall Street Journal made significant changes to its commenting policy, saying that the paper wants “our web site to lead the way in pushing for elevated discourse.”
Among the changes: only WSJ members can participate, audience conversations will only be available on certain articles and for a set amount of time and all open articles will include a question.
According to Digiday, the new policies are starting to yield positive results.
“The publisher has claimed a higher number of subscribers now reading and writing comments, from a broader demographic than previously,” Digiday writes.
Up by 5 percent is the number of readers going through the comments, WSJ says and Digiday reports.
The quantity of readers posting comments, liking or replying has also risen more than 5 percent, says Digiday. Those who are commenting are younger and more female in numbers than previously, Digiday said.