Condé Nast plans to place all its magazines behind paywalls by year’s end, The Wall Street Journal reported. Glamour, Vogue, GQ, and Bon Appetit are among the titles that will see paywalls. The New Yorker, Vanity Fair and Wired are behind payrolls already. Those titles let readers access four articles a month without subscribing.

“When you put a price tag on something, that must mean you have confidence in the product,” said Pamela Drucker Mann, Conde Nast’s chief revenue and marketing officer, according to WSJ.

New York-based Advance Publications owns Conde Nast. Conde Nast lost $120 million in 2017, but is looking to go back to profitability by 2020, WSJ reports.

In November Conde Nast said that CEO Bob Sauerberg will step down. The company is looking for a new CEO, WSJ said.

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