Megaphone, owned by Spotify, is the host with the most high-traffic podcasts, according to podnews.
The newspaper podcast that gets the most spotlight is The Daily, from The New York Times, which has more than 2 million listeners. In 2020, New York Times podcast revenue was up $7 million from the prior year, to a record $36 million.
The Times is partnering with “This American Life,” a weekly NPR program and podcast that spawned the "Serial" podcast along with podcasts "S-Town" and "Nice White Parents." In summer 2020, the Times bought Serial Productions, which produces those podcasts.
It may be worth a go to see if a podcast can gain traction in your market if you find a local topic, story or celebrity people are interested in. Why not launch one for the national market? There’s no law it has to be local.
Here are recent podcasts headlines and resources of interest.