A report from Kantar Media today stated that advertising spending rose 5.7 percent in the first half of 2010. Second quarter ad spending was up 5.4 percent, and the third quarter is on track to maintain the momentum, said Jon Swallen, the firm's senior VP of research.

National newspaper ad spending increased 7.1 percent, which Kantar attributed to gains at The Wall Street Journal; while consumer magazine ad revs began a slow ascent from their rock-bottom in March, to realize an increase of 1.5 percent.

We all know it's going to be a long, hard battle back — particularly for print media — but we'll happily look to the positive data to keep moving forward.

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