We're coming up on one of the biggest advertising weekends of the summer, and if you're questioning the value of print, consider how much time you'll spend over the next few days thumbing through (heck, maybe even enjoying) ads and inserts in your weekend papers.

It's unlikely that the pop-ups and banner ads you see on the Internet over the next few days will get as much of your time and attention. They won't be much help in fueling your campfire either. 

That's not to say there is no value in advertising online, but on big advertising weekends like this, there's just no substitute for print.

Last weekend was the first in longer than I'd like to admit that I've sat down to devour a Sunday paper. But as I suspected, it's still a great way to spend a couple of hours. And for me, a third of that time was spent looking at ads. Advertisers aren't going to get that kind of reader attention span online, no matter how spectacular their Fourth of July sale.

Wishing all of you N&T readers a safe and happy Independence Day.

-Tara McMeekin

 

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