Famed newspaper designer Mario Garcia has seen a lot of changes in the 18 months since the iPad hit the market. In fact, more than half of the work he is doing currently is in tablet design.

One of those projects is for The New Straits Times in Malaysia, which will launch its tablet edition Nov. 11.

"We will launch in Malaysia on 11-11-11," he told News & Tech in an interview. "That is a very special date."

After 40 years in the business, Garcia has recently gone from the most sought-after newspaper print designer to the most sought-after tablet designer. And he has some strong advice for newspapers as they make the transition.

"The tablet is a very unique medium, and you simply do not dump content from the newspaper into it," he said. "Print is designed for the brain and the eye - the tablet is designed for the brain, eye and finger."

To get it right, he said, newspapers must devote the proper manpower to tablet development, including a content editor, photo editor and videographer.

Garcia raised some caution flags about the distractions newspapers should avoid in tablet design.

"You don't want this to be Christmas morning, the 4th of July and Disneyworld all at once."

For News & Tech's complete interview with Garcia, see the January/February 2012 issue.


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