Digital ad agency Ntooitive has been chosen as a business intelligence provider for Chicago-based Tribune Publishing. Ntooitive’s N2Hive, a business intelligence solution designed for publishers to optimize workflow and eliminate the need for manual administrative efforts, is being used at all of Tribune Publishing’s nine newspaper properties, according to Ntooitive.

Ntooitive’s real-time decisioning platform, N2Hive, will “integrate Tribune’s multiple data sources within the system that will automate workflows, unify buy and sell side ad channels, tighten control of multiple advertising platforms and transform big data into smart data – all with no coding required,” according to Ntooitive.

“We are delighted to partner with Tribune Publishing to build an even stronger digital platform that benefits its readers, advertisers and shareholders,” said Ryan Christiansen, CEO of Ntooitive. Ntooitive has offices in Las Vegas, Los Angeles, Denver and St. Louis, as well as locations overseas.

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