Local Media Association serves more than 3,000 newspapers, TV stations, digital news sites, radio stations and research and development partners. Google and Facebook are major funders for LMA. The organization has set four strategic pillars for 2020 and 2021: journalism funded by philanthropy; industry collaboratives; sustainability for publishers of color and industry DEI (diversity, equity and inclusion) initiatives; and business transformation.

Among LMA’s current projects: • Three news collaboratives launched this year, the Oklahoma Media Center, Solving for Chicago and Word in Black. So far, $1.25 million has been raised to support them. LMA’s approach with the collaboratives is “news collaborative meets business transformation,” says Lane.

• Efforts to assist publishers of color with migrations to state-of-theart digital publishing technologies, with new funding from the Knight Foundation. Knight support will also help LMF report to the media industry on the impact and key lessons of the migrations. Local Media Foundation is a charitable trust affiliated with LMA.

• The Fund for Local Journalism, which recently awarded 10 investigative reporting stipends of $5,000. A COVID-19 local news fund also ran earlier this year.

• A new lab with three cohorts of news organizations in the Americas to focus on developing digital subscriptions strategies. Cohorts will be organized as “North America,” “Latin America,” and “digital natives,” which includes publishers from both regions. The Google News Initiative, FTI Consulting and the World Association of News Publishers (WAN-IFRA) are partners in this one.