The COVID-19 situation has accelerated the pace at which some publishers are looking to upgrade their e-editions, according to PageSuite Marketing Director Lucy Penn.
The company has worked with clients “to create digital-only editions whilst they’ve had to temporarily pause print production and we are continuing to work with our clients to help them through any issues they may have with distribution, content or engagement during this time,” said Penn.
The U.K.’s Racing Post, for one, decided to stop printing their daily paper due to the outbreak causing horse racing across the U.K. to come to a halt.
In place of the printed edition, Racing Post is creating a daily, digital-only special edition. The edition provided full coverage on the UK’s virtual Grand National onApril 4 and will continue to offer readers material from its archive daily.
PageSuite has also helped clients release paywalls to provide access for readers unable to get print editions.
And following conversations with clients, PageSuite re-launched MyDigitalNewspaper and MyDigitalMag, an emergency solution for those looking to see their content remains accessible during the outbreak.
MyDigitalNewspaper () and MyDigitalMag ( ) provide an easy way for publishers to get printed editions online, according to the company. The browser-based solution allows readers to access newspaper and magazine editions within a digital newsstand.
PageSuite is helping publishers implement this solution by absorbing some of the platform costs, says the company.
The company has launched both MyDigital platforms in the U.K. and will be launching the U.S. version soon, says Penn.
The Chicago Sun-Times recently switched to PageSuite’s Replica e-edition solution as well.
“Sun-Times readers are incredibly diverse in demographics, behaviors and reading preferences — so we are constantly looking for ways to improve our reader experience across all of our mediums,” said Nykia Wright, interim CEO at Chicago Sun-Times.
“Our new partnership with PageSuite will allow existing ePaper readers to better access and engage with the news, and it will open up new opportunities for all Chicagoans to engage with the Sun-Times digitally.”
Readers will need a subscription to use the Chicago Sun-Times Replica edition. PageSuite integrated Piano’s subscription solution into the paper’s Replica edition.
Digital publishing company PageSuite’s speciality lies in working with publishers to deliver content through multiple channels, cutting print and distribution costs, the company says.
PageSuite offers three core solutions: A Replica solution for e-editions, a Live solution for publishers looking to launch a live news app and an Edition solution. The Edition solution is used by Dallas Morning News to craft their digital-only Evening Edition. All three solutions are built on the same platform and can be bundled together to create a 2-in1 app containing a replica edition and live news feed, or can be launched independently.
E-editions are now being viewed on smartphones more than on desktop or tablet devices, according to PageSuite.
PageSuite’s head office is in Ashford, in the county of Kent, England.