SendtoNews, owner and operator of a digital video distribution platform, has developed a video player with a playlist dedicated to providing publishers and their readers up-to-theminute coronavirus coverage, the company says.
The player features coronavirus-related video from sources such as Associated Press, Bloomberg, Cheddar, the NBA, MLB, NFL and other major sports leagues and more than a hundred others to deliver contextually relevant content to publishers, updated every 20 minutes, the company says.
To use the player, publishers paste the embed code wherever they want coronavirus video coverage. The player then selects the most recent and relevant coronavirus related content from STN’s library of over 600,000 videos. STN receives up to 5,000 new videos per day, the company says.
“In times of uncertainty, information is the first line of defense and publishers serve their community well by giving them the most up-to-date and accurate news available,” says Matthew Watson, CEO of SendtoNews.
SendtoNews’s video players have been used by the New York Post, Chicago Tribune, SF Gate, Houston Chronicle and over 1,600 others, according to the company.
Additional highlights from the report include:
• Other industry categories have increased spending between 5% and 9%. They include many that are compelled to educate and inform the public: mental health services, insurance medical doctors, colleges and universities, financial services, and two of the biggest content marketing spenders: real estate agents and city, state, and local governments.
• Digital platforms are the biggest magnet for content marketing for digital’s ability to “go deep” on content without the added expense of buying more airtime or print space. Digitally placed content marketing accounts for two-thirds of all spending. The next-largest media categories are television and direct mail.
• The top five spending categories revolve around credit and finance, telecom, real estate and automotive.
The LMC and the LMA launched The Branded Content Project in 2019 with a $1 million investment from the Facebook Journalism Project. With participation by 35 media outlets, the project generated $24M in local revenue, said the news release.