TownNews has acquired GTxcel's Rayos and Rivista suites. The acquisition adds more than 200 broadcasters and magazine publishers to TownNews’s client roster, TownNews says.
“Our mission is to help our customers power audience engagement and drive revenue, and this deal furthers that goal,” said Brad Ward, CEO of TownNews. “It also strengthens our position in the broadcast market while significantly expanding our magazine business.”
More than 20 television broadcast properties use Rayos to create and deliver multimedia content to their web and mobile sites, apps, and other digital content platforms, TownNews said. The Rivista content management system is used by 175 magazine publishers, according to TownNews.
As part of the deal, seven GTxcel staff members with expertise in development, implementation, support, and sales will become part of the TownNews team.
“TownNews is the perfect home for our publishing partners and employees," said Peter Stilson, GTxcel CEO.
TownNews also announced that it has formed a partnership with AffinityX. As part of the partnership, AffinityX works within TownNews's BLOX Total CMS for newspapers that choose to outsource editorial page design/production. AffinityX will actively promote BLOX Total CMS to its clients who do not already have a solution in place.
“TownNews and AffinityX are combining their extensive newspaper experience to significantly reduce production costs and time to market even further,” said David Grant, founder and executive VP, Advertising Services, for AffinityX.